Logo and Branding Design

The Project: Personal Brand Logo (self)

The Challenge:

• Design a personal logotype that represents myself as a creator and media designer.

The Solution:

• Combination of Helvetica and Futura typefaces creates a sleek, modern impression.
• Color scheme based around web safe shades of blue for use in online identity branding, as well as print.
• Minimalist design elements arranged to suggest the image of a camera lens.

Print Design

The Project: “Console Wars” (class project)

The Challenge:

• Design front, back, and spine cover for a book.

The Solution:

• Utilized separation type/image relationship to pair effectively with minimalist art design.
• Complimentary orange/blue color scheme highlights opposing nature of the narrative without clashing in an aggressive, visually unpleasant fashion.

The Project: “Message of the Sphinx” (class project)

The Challenge:

• Design an informative advertisement flyer for a public event.

The Solution:

• Utilized fusion type/image relationship to evoke idea of ancient, carved typography.
• Primary color palette highlights natural, earthy tones based on rock and sand textures.

The Project: “Sizzle & Serve” (class project)

The Challenge:

• Design and implement a two page cookbook spread.

The Solution:

• Features clear text hierarchy and grid based alignment to present recipe information.
• Close up photography of freshly made food chosen to maximize appeal.

The Project: “Reaper Man” (class project)

The Challenge:

• Design a teaser poster for film based on a pre-existing property.

The Solution:

• Utilized inversion type/image relationship with hand crafted clay letters.
• Photographed on location to reflect property’s theme of the dichotomy between life and death.